COS 2020 Impact Report

Attachment: 2145/Impact_Report_Winter_2020_Prospects_DIGITAL_(2).pdf

5850 San Felipe, Suite 580, Houston, TX 77057

512-487-5525

**COSAction.com/Georgia**

O

n January 5th, Georgia

voters will head to the

polls to determine who will

fill their seats in the U.S. Senate.

The results of this election could

pave the way for a tidal wave of

progressive policies and agendas,

like packing the Supreme Court,

stripping Americans of their

Second Amendment rights and

reversing tax cuts.
We must act swiftly to slow what

could become a rapid erosion of our

constitutional freedoms over the

next four years.
That’s why we’re unleashing our 4.7

million-patriot citizen activist army

for a groundbreaking get out the

vote mission to target the 521,592

low propensity like-minded voters

in Georgia. These are registered

voters who vote in the presidential

election cycles but rarely vote in

midterms or special elections unless

they are specifically turned out.

To give you an idea of the impact

these voters can make, you should

know that they make up 13% of

the total voters who came out in

Georgia in the 2018 election. This

is more than enough to tip the

scales of this runoff.
We’ve partnered with legendary

pollster and Georgia native Robert

Cahaly of the Trafalgar Group (the

most accurate pollster in 2016,

2018, and 2020) once again to

model a groundbreaking peer-to-

peer get out the vote strategy to

reach these 520,000+ like-minded

low-propensity voters. These

voters cannot be reached through

traditional political ads, especially

during the holiday season. Our

“adopt-a-voter” program includes

one to one messaging, phone calls,

and texted videos tailored to reach

each subset of these voters about

the issues that will motivate them

to turnout.
COS Action is the only organization

large enough to pull off this kind of

mission, and we like our odds: using

the exact same strategy, we were

able to effectively impact the voter

turnout in more than 250 races this

election cycle in 16 target states. See

the next page for details about our

General Election GOTV success.
We can’t take this election for

granted. The stakes are too high.

The Atlanta Journal (AJC) reports

that Stacy Abrams alone has already

raised $34.5 million and is “funneling

a large chunk of the money into

helping the Democratic candidates”.

GEORGIA

CROSSROADS

We’re unleashing our 4.7 million-patriot citizen

activist army for a groundbreaking get out

the vote mission to target the 521,592 low

propensity like-minded voters in Georgia.

Perfectly Positioned to Impact
Georgia’s Runoff Election

1

COS Action partnered with the Most
Trusted and Accurate Pollster in America

COSA GOT OUT

THE VOTE

COSA FOCUSED

EFFORTS

2

M

ost get-out-the-vote

(GOTV) efforts preach

to the choir. They spend

millions of dollars purchasing

advertisements on news shows, talk

radio, and podcasts to reach people

who already plan to vote. These

Americans are politically engaged,

and the GOTV campaigns do little

(if anything) to impact the elections.
We improved on the strategy

of traditional GOTV efforts. In

partnership with the most accurate

pollster for the 2016 and 2018

elections, Robert Cahaly of the

Trafalgar Group, we focused our

GOTV efforts on like minded

low-propensity voters. This key

demographic was registered to

vote but hadn’t voted in more

than one general election since

1992. They don’t watch the news,

so they wouldn’t be influenced

by traditional GOTV efforts, but

they comprised an astounding 12

percent of total voters.
So, we reached out to our friend

Robert Cahaly to equip our 4.7

million citizen-activist army with

the right tools to create a powerful

peer-to-peer GOTV strategy.

This is the most effective way to

reach like- minded, low-propensity

voters, and we launched a four-part

effort to do just that:

1. We purchased voter record data,

identified which voters were like

minded to us, and then obtained

their contact information while

confirming that they were still

residents of the state.
2. We polled them with Cahaly’s

methodologies, allowing us to

customize messaging that would

motivate them to get out and vote.
3. We recruited volunteers from

our base of COS Action activists to

call and text the like-minded voters.
4. We designed powerful

videos and phone scripts for

our volunteers to utilize in their

outreach to voters.
5. Each targeted voter was tracked

and contacted multiple times to

encourage them to get out to the

polls by Election Day.
In total, an astounding 2.9 million

contacts were made in the days

leading up to the election.
In our post-election analysis,

we determined that this

groundbreaking strategy, paired

with the massive force of the

grassroots army of COS Action,

played an effective role in over 250

elections across the country at the

state and national level.

After pulling voter records, we

created a file of registered voters

who had not voted in more than

one general election since 1992.

The numbers were astounding!

We quickly realized that these

voters accounted for 5%-16%

of the total voter population in

the previous general election.

Getting them out to vote could

easily make the difference in this

election, as you can see from

this chart below.

416,487

613,977

317,167

511,453

152,581

39,178

1,446,586

16,081,748

4,741,564

6,166,708

2,604,657

4,822,271

2,976,150

501,822

9,501,617

128,838,731

9%

10%

12%

11%

5%

8%

15%

12%

NC

PA

AZ

MI

WI

MT

FL

US

STATES

RATIO

VOTERS

IN 2016

LAPSED VOTERS

IN STATE

This is proof positive that COS

Action is a force to be reckoned

with. Our efforts had a significant

impact in races around the country

up and down the ballot.

The Democrats incorrectly predicted a

“Blue Wave” in the 2020 general election. After

investing hundreds of millions of dollars in this election,

and contrary to most polls, they were not able to flip any

state legislative chambers. They actually lost ground in both

state legislatures and the U.S. House, and they haven’t yet

been able to take the Senate. This puts the GOP in a very

strong position for the next decade as they control much

of the redistricting in 2021. Here are some notable outcomes:

AL

FL

IA

KS
KY

ME

MN

MT

NC

NH
OH

PA
SC

TX

WI

WV

TOTAL

N/A

-

2

4
8

10

4

11

4

50

2
3

17
17

13
19

164

6

16

2
3
5

-

1
1

8

-
-

9
4

23

5
3

86

1

-

1

-

1
1

-

1
1

-
-
-

1

-
-

3

8

N/A
N/A
N/A
N/A
N/A
N/A
N/A

1

-

1

N/A
N/A
N/A
N/A
N/A

1

3

STATES STATE LEGISLATIVE

GOP VICTORIES

US HOUSE

GOP VICTORIES

US SENATE

GOP VICTORIES

GOVERNORS

GOP VICTORIES

HOW THE

PREDICTED

“BLUE WAVE”

WAS MORE

LIKE A “BLUE

FLUSH”.

3

Our work in Georgia has already begun,

but we need your support to be able

to reach all the voters necessary to truly make a difference in this election.

A generous supporter of our Get Out the Vote work has put forth a matching

challenge for any donation made to COS Action right now, up to $100,000. The

impact of your gift will be doubled, matched dollar for dollar.

**DONATE ONLINE HERE**

**DONATE BY MAIL HERE**

Click below to support

COS Action’s 501C(4)

efforts now

**DONATE ONLINE HERE**

**DONATE BY MAIL HERE**

Click below to make a

tax-deductible 501©(3)

contribution now

**COSAction.com/Georgia**

**512-487-5525**

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Created:	2020-12-22 15:37 GMT
Updated:	2021-12-23 00:00 GMT
Published:	2020-12-22 07:00 GMT
Converted:	2025-11-11 12:21 GMT
Change Author:	Kimberly Snyder
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